What is a product box?

A product box is a visual and tangible representation that conveys the core features, benefits, and value of a product. It is often used as a tool during brainstorming sessions or workshops, where stakeholders can illustrate and discuss what the product should include. The "dummy box" typically contains mock-up features, specifications, and even visuals that reflect what the final product might look like, thus serving as a focal point for discussions around product vision and requirements. This approach allows teams to think critically about the product and helps in aligning understanding among stakeholders, fostering creativity, and refining ideas before moving into detailed development stages. By concentrating on the product aspects visually, participants can better grasp the intended value proposition and features needed.