What is the primary goal of employing observation in business analysis?

The primary goal of employing observation in business analysis is to elicit requirements directly from users. This technique allows analysts to gain firsthand insights into user behaviors, workflows, and processes as they occur in real time. By observing users in their natural environment, analysts can identify needs and requirements that may not be explicitly stated or documented. This direct interaction helps uncover implicit requirements, enhances understanding of the user experience, and can reveal challenges or areas for improvement that users may not articulate during interviews or surveys. This method is particularly valuable in capturing nuanced details that might otherwise be overlooked, leading to a more comprehensive understanding of what the users truly need from a system or solution.