Which method allows for a structured way to collect feedback from user interactions?

Surveys are an effective method for collecting structured feedback from user interactions. They typically consist of a series of standardized questions that are presented to a group of users, allowing for the collection of quantifiable data. This structure ensures that responses can be easily analyzed statistically and compared across different users or demographic groups, enabling organizations to identify trends, preferences, and areas for improvement based on the feedback received.

In contrast, while direct observation, focus groups, and interviews are all valuable methods for gathering insights on user experiences and interactions, they do not provide the same level of structure. Direct observation involves watching how users interact with a product, which can yield rich qualitative information but lacks the formality of structured questions. Focus groups facilitate group discussion, allowing for diverse opinions to be shared, but the format can lead to varied and less quantifiable input. Interviews provide in-depth insights but are often unstructured or semi-structured, making them less suitable for statistical analysis compared to the standardized format of surveys.