Which of the following best describes focus groups?

Focus groups are a qualitative research method that brings together a small group of selected individuals to discuss a specific topic, product, or service. This technique enables researchers and organizations to gather in-depth insights and opinions on a particular subject from participants who are pre-qualified based on certain characteristics or expertise relevant to the discussion. By facilitating open dialogue, the moderator can explore participants' perceptions, motivations, and attitudes, yielding rich qualitative data that can inform decision-making and improve products or services.

The other choices do not align with the purpose and function of focus groups. For example, gathering quantitative data through surveys pertains more to structured data collection methods rather than the explorative and interactive nature of focus groups. Quality control in manufacturing processes is focused on the production side and does not involve gathering consumer insights, while analyzing competition is a different analytical activity that typically involves market research methodologies that may not include the conversational dynamics of focus group discussions. Thus, the correct statement about focus groups reflects their role as a discussion forum for targeted individuals discussing relevant topics, enabling organizations to gain valuable feedback and insights.